The ability to put on an article of clothing and then be able to experience you wearing that article of clothing in an environment that replicates where you would actually wear it I think is very important. And today, tech is transforming fashion at a faster pace than ever. From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion.
The dressing room is an institution. It has long served customers as the best way to make sure an item fits before buying, often with the help of knowledgeable assistants (and sometimes cake and champagne). But the process of stockpiling and trying on multiple sizes and styles is inconvenient.
How Technological Innovations Improve Customer Experience
The variance in mirrors, lighting, and space available can amount to an unsatisfying experience—one that doesn’t give customers the authentic test drive they deserve. Creating an environment where clothes and people meet to reflect a more every day, real-life reality is no small challenge. It’s also a huge opportunity to improve the customer experience through technological innovation.
Retailers are beginning to experiment with not only enhancing the IRL fitting room but providing digital simulations so customers can work at their own pace, on their own terms, in their chosen environment. Some brands now use touchscreens in their fitting rooms to give their customers timely information and recommendations.
Customers can also add items to digital wish lists to reconsider or buy online later. One notable app that has got many buyers talking is FaceCake app. Which helps you make choices of the item you want to buy without having to bother the sales person
The Future Of Dressing Rooms Is The Removal Of All Barriers
Retailers are now making big transformation in the fashion industry with the use of AI. They have gone so far as to create an in-store mirror that digitally houses clothing options. Users can request different colors and styles from assistants, get recommendations, alter lighting settings to mimic different environments and even text video of their fitting to a smartphone.
As AI and AR integrate ever further with physical environments, the potential to turn any space into a dynamic, adaptable fitting room skyrockets. Intuitive lighting adjustments, simulated indoor/outdoor spaces to represent different clothing use cases, these things are coming.
So are broader implications for storage, inventory, and the supply chain. When storage is largely virtual, existing in a “cloud shelf” that consumers access through dressing room mirrors or digital kiosks, the need to overstock physical inventory disappears. That’s just the beginning.
While the physical walls may stick around, the obstacles that keep customers from truly understanding which clothes fit them best are coming down. And that’s not just happier people, it’s better business. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.
As those data collection efforts grow more sophisticated, artificial intelligence will reshape brands’ approach to product design and development, with a focus on predicting what customers will want to wear next.
If you are interested in even more technology-related articles and information from us here at Makeup By Kili, then we have a lot to choose from.